分类
思想与声音

show me the money

回到了若干年前,银行卡余额是零,需要算计几百几百的时候。

分类
生活态度

长亭外,南翔老街上的美味等着你来发现…

号外号外:长亭外,南翔老街上的美味,咖啡,面包,下午茶…

changtingwai cafe logo

只选用最好最安全的食材,保证健康,美味,同时还能提供你一个惬意的环境。

长亭外环境

地址就在:嘉定区南翔老街人民街13号东一楼。

http://www.changtingwai.com

微博/微信:changtingwaicafe

分类
基础架构

OS X Mavericks来临!

今天,OS X Mavericks终于来临了。

可惜,还是我的Mac Air的问题,2012年中的MacAir,你咋就这么悲剧。

你已经搞得我硬盘突然奔溃过一次,更换过一次,前不久又系统莫名奔溃过。

结果,升级开始就提示我,SSD固件1.1无法升级。

难道我更换过的硬盘真的还有问题?!

---

终于好啦!!!2011/11/10更换SSD完毕,总算好了,期间奔溃过无数次。

 

分类
思想与声音

Tesla起火事件后的PR处理案例

前几天,一辆Tesla Model S在高速路上发生交通事故,起火相片和视频让Tesla股价暴跌10%(当然,今天Tesla上涨了无数倍了)。

看到Sina上的这篇文章,还是蛮有感触的,学习一下,Telsa面对起火事件的PR处理吧,其中CEO也是功不可没啊。当然关键还是东西好。

有意思的是,Tesla PR总监Title是Director of Global Communications,这个名字接地气,比Public Relationship听着舒服,亲近。

  特斯拉(TSLA)CEO艾伦-马斯克(Elon Musk)周五发表博客文章解释Model S起火事件,成功安抚投资者并促使该公司股价反弹4.43%,收于180.98美元。

这是教科书一般的危机公关案例。

事件缘起于周三,一辆特斯拉Model S起火的视频流传网络,点燃了公众及投资者对于电动汽车安全性的担忧。特斯拉股价自周三下午视频传出后迅速下跌,并在第二天继续下探。周三和周四两个交易日,特斯拉股价由192.99美元跌至173.23美元,跌幅为10.24%,或19.76美元,市值损失约24亿美元。

尽管特斯拉Model S型电动车曾在安全碰撞测试中获得美国公路交通安全管理局(NHTSA)的最高分5.4星,公众仍然对于电动车这一相对新生事物的安全性存有一定程度的怀疑。投资者也普遍认为,潜在的重大安全事故将对腾飞了半年多的特斯拉股价造成冲击。2013年3月中旬的时候,特斯拉股价还在35美元上下徘徊,2013年9月底,该股便创下了194.5美元历史最高。利好出不尽,就怕黑天鹅。

投资者显然应该庆幸,特斯拉拥有最优秀的管理者。黑天鹅伴着火焰飞来的当天,还没等股市收盘,特斯拉的全球公关总监(Director of Global Communications)伊丽莎白-贾维斯-辛(Elizabeth Jarvis-Shean)就发布了紧急声明,虽承认着火的车辆就是一辆Model S,但是她解释该车是在发生重大撞击之后才起火,并非自燃。并且,该车的警报系统显示车辆故障,并“指引”司机将车安全地停在了路边。

她说:“没有人在该事故中受伤,该车的唯一驾乘人员也有充分的时间安全离开驾驶舱并报警。由于该车设计和构造,大火仅仅局限在车头的部位,所有迹象都显示火焰没有进入内部驾驶舱。”

这一声明的中心思想是:这一次事故(反而)证明,特斯拉很智能(能“指引”驾驶员靠边停车并安全撤离,颇有《钢铁侠》中J.A.R.V.I.S。的风范),特斯拉非常安全(“由于该车设计和构造,大火仅仅局限在车头的部位,所有迹象都显示火焰没有进入内部驾驶舱”)。

“钢铁侠”本人显然更精于公关之道。这位经常在twitter上挑逗投资者的创业偶像兼技术天才兼理想主义化身,在周五发表博客文章雄辩地向公众证明,特斯拉电动车极其安全,起火的可能性仅仅是传统燃油汽车的1/5。

马斯克说首先说明,起火是由罕见的事故引起的。该车在高速行驶中撞到路中央一个从半挂车辆上脱落的弯曲金属物体,该物体对汽车底部1/4英寸厚的电池保护装甲施加了高达25吨的巨大冲击力,造成了直径3英寸的一个穿孔。这段话的宗旨是突出坚固的电池保护装甲,解释事故原因是次要目的。

接着,他又详细解释了Model S底部16个由防火墙隔离的电池仓结构,“顺便”提到了火势只向下方而不是向上方或驾驶舱发展的情况。

然后,钢铁侠指责了消防部门,是他们错误的灭火方法才让火势蔓延至整个车头。不过即便是遭遇这么笨的消防员,火势也始终没有进入驾驶舱,并且,马斯克表示,如果是传统燃油车,大火早就把整车烧成灰了。言外之意是:电动车着火最多只是帮你取暖,汽油车着火则可能将你火化。

最后,geeky范儿的马斯克引用了数据再给公众吃下一刻定心丸:在美国,平均每2000万行驶里程发生一起汽车火灾,而特斯拉则是每1亿行驶里程才发生一起火灾。“驾驶传统汽油车遭遇火灾的可能性是驾驶特斯拉的5倍”。

结论是:“对于担心火灾危险的消费者来说,使用电池比使用一箱高度可燃的液体来驱动一辆汽车要更安全,这一点应该绝对没有任何疑问。“

除此之外,马斯克还在文章的结尾附上了事故车驾驶员与特斯拉一位副总裁之间的电子邮件记录。那位驾驶员居然也是特斯拉投资者,他提出:”汽车电池经历了一次‘可控燃烧’,但是互联网上的图片显然夸张了。”

读到了这样完美的危机公关声明,投资者出了一口长气。国会的议员非常不靠谱,但钢铁侠显然是值得追随的老大。用钱投票的结果,就是股价反弹4.43%,重现站在了180美元上方。并且盘后交易时段又上涨了1.2%。

特斯拉的股价是否被高估笔者不敢妄下定论,读者自有高见,但是特斯拉的危机公关应变能力,和马斯克本人与公众互动的水平,显然被低估了。如果当年乔布斯也能像马斯克这样煽动他的教徒,苹果(483.03, -0.38, -0.08%)公司的股价可能早就突破1000美元了,卖掉一部分市值帮助美国政府重新开门都没有太大压力。

如果对Musk的blog有兴趣,这里(Model S Fire)看看吧。

 

分类
声乐分享

Sonos入。

新买了一个Sonos Play3,黑色。

之前在Sonos和Big Jambox之间犹豫过,后来考虑Sonos可以插电源优先它了。

感觉,20平左右的小房间,足够了。低音的确不够好,但是质感真的看起来很好。

试过MacAir和Android上控制,很方便。可能是因为选择了中国,还是通过IP决定了, 互联网内容都是国内的,这样Spotify/Pandora就没有了。好好研究一下估计可以解决。

接线的时候一开始放反了,才知道原来Sonos倒过来一样读,有意思!

 

分类
思想与声音

33

Big day today!

New start, new career and the same birthday.

Hold whatever you can.

分类
生活态度 移动互联网

收藏:一个Slayer Espresso视频,一个Visualead QR Code视频

Slayer Espresso咖啡机的宣传片,蛮有感觉。看着都香气四溢!

再来一个Visualead QR Code的片子,做得也挺有意思的。让QR码告别黑白,告别角落,拥抱客户!(来自Youtube,国内翻墙先)

网站也提供了简单的操作步骤。

visualead

分类
思想与声音

Putin’s “A Plea for Caution From Russia” on NYT OP-ED

Putin最近很出风头啊,今天New York Times在OP-ED刊登了Putin供稿的“A Plea for Caution From Russia”,告诉美国人民来自俄罗斯关于叙利亚局势的看法。转摘如下:

A Plea for Caution From Russia

What Putin Has to Say to Americans About Syria

By VLADIMIR V. PUTIN

Published: September 11, 2013

MOSCOW — RECENT events surrounding Syria have prompted me to speak directly to the American people and their political leaders. It is important to do so at a time of insufficient communication between our societies.

Relations between us have passed through different stages. We stood against each other during the cold war. But we were also allies once, and defeated the Nazis together. The universal international organization — the United Nations — was then established to prevent such devastation from ever happening again.

The United Nations’ founders understood that decisions affecting war and peace should happen only by consensus, and with America’s consent the veto by Security Council permanent members was enshrined in the United Nations Charter. The profound wisdom of this has underpinned the stability of international relations for decades.

No one wants the United Nations to suffer the fate of the League of Nations, which collapsed because it lacked real leverage. This is possible if influential countries bypass the United Nations and take military action without Security Council authorization.

The potential strike by the United States against Syria, despite strong opposition from many countries and major political and religious leaders, including the pope, will result in more innocent victims and escalation, potentially spreading the conflict far beyond Syria’s borders. A strike would increase violence and unleash a new wave of terrorism. It could undermine multilateral efforts to resolve the Iranian nuclear problem and the Israeli-Palestinian conflict and further destabilize the Middle East and North Africa. It could throw the entire system of international law and order out of balance.

Syria is not witnessing a battle for democracy, but an armed conflict between government and opposition in a multireligious country. There are few champions of democracy in Syria. But there are more than enough Qaeda fighters and extremists of all stripes battling the government. The United States State Department has designated Al Nusra Front and the Islamic State of Iraq and the Levant, fighting with the opposition, as terrorist organizations. This internal conflict, fueled by foreign weapons supplied to the opposition, is one of the bloodiest in the world.

Mercenaries from Arab countries fighting there, and hundreds of militants from Western countries and even Russia, are an issue of our deep concern. Might they not return to our countries with experience acquired in Syria? After all, after fighting in Libya, extremists moved on to Mali. This threatens us all

From the outset, Russia has advocated peaceful dialogue enabling Syrians to develop a compromise plan for their own future. We are not protecting the Syrian government, but international law. We need to use the United Nations Security Council and believe that preserving law and order in today’s complex and turbulent world is one of the few ways to keep international relations from sliding into chaos. The law is still the law, and we must follow it whether we like it or not. Under current international law, force is permitted only in self-defense or by the decision of the Security Council. Anything else is unacceptable under the United Nations Charter and would constitute an act of aggression.

No one doubts that poison gas was used in Syria. But there is every reason to believe it was used not by the Syrian Army, but by opposition forces, to provoke intervention by their powerful foreign patrons, who would be siding with the fundamentalists. Reports that militants are preparing another attack — this time against Israel — cannot be ignored.

It is alarming that military intervention in internal conflicts in foreign countries has become commonplace for the United States. Is it in America’s long-term interest? I doubt it. Millions around the world increasingly see America not as a model of democracy but as relying solely on brute force, cobbling coalitions together under the slogan “you’re either with us or against us.”

But force has proved ineffective and pointless. Afghanistan is reeling, and no one can say what will happen after international forces withdraw. Libya is divided into tribes and clans. In Iraq the civil war continues, with dozens killed each day. In the United States, many draw an analogy between Iraq and Syria, and ask why their government would want to repeat recent mistakes.

No matter how targeted the strikes or how sophisticated the weapons, civilian casualties are inevitable, including the elderly and children, whom the strikes are meant to protect.

The world reacts by asking: if you cannot count on international law, then you must find other ways to ensure your security. Thus a growing number of countries seek to acquire weapons of mass destruction. This is logical: if you have the bomb, no one will touch you. We are left with talk of the need to strengthen nonproliferation, when in reality this is being eroded.

We must stop using the language of force and return to the path of civilized diplomatic and political settlement.

A new opportunity to avoid military action has emerged in the past few days. The United States, Russia and all members of the international community must take advantage of the Syrian government’s willingness to place its chemical arsenal under international control for subsequent destruction. Judging by the statements of President Obama, the United States sees this as an alternative to military action.

I welcome the president’s interest in continuing the dialogue with Russia on Syria. We must work together to keep this hope alive, as we agreed to at the Group of 8 meeting in Lough Erne in Northern Ireland in June, and steer the discussion back toward negotiations

If we can avoid force against Syria, this will improve the atmosphere in international affairs and strengthen mutual trust. It will be our shared success and open the door to cooperation on other critical issues.

My working and personal relationship with President Obama is marked by growing trust. I appreciate this. I carefully studied his address to the nation on Tuesday. And I would rather disagree with a case he made on American exceptionalism, stating that the United States’ policy is “what makes America different. It’s what makes us exceptional.” It is extremely dangerous to encourage people to see themselves as exceptional, whatever the motivation. There are big countries and small countries, rich and poor, those with long democratic traditions and those still finding their way to democracy. Their policies differ, too. We are all different, but when we ask for the Lord’s blessings, we must not forget that God created us equal.

Vladimir V. Putin is the president of Russia.

PUTIN-huge